phi-hong d ha
Interaction design and strategy for products, services and digital interfaces
Bio
Phi is an Interaction Design and Strategy Consultant for products, services and digital interfaces. She believes in responsive, conceptually driven systems and strives for elegant and memorable design solutions across a variety of industries, from media and entertainment to mobile and non-profit. Phi has led design teams in creating award-winning interactive experiences, including TED and TheApt.com, and helped to shape the user experience design practice at Method’s New York office in its first operating year. She follows a flexible process that encompasses collaborative brainstorming and sketching, and follows an iterative path toward realization.
Outside of client work, Phi enjoys teaming up with artists and non-profits to explore nontraditional design solutions to the world’s economic and social challenges.
She completed a Masters in Interaction Design at Carnegie Mellon University and earned a Bachelor of Arts degree in Economics from Cornell University.
Phi is currently excited about designing for services, making Vietnamese breakfast "cakes," and listening to Morning Edition’s Soterios Johnson.
Explorations
Collaborations
I want you to want me
GOOD December
Designing for Interaction by Dan Saffer
Speaking Engagements
NYC IxDA - The 7-Minute IxD Soapbox
Visualizations
Intermorphable Alphabet
Abstract Clock
Awards
TED.com
Webby Awards 2008: Best Navigation/Structure
One Show Interactive 2008: Bronze Award
OMMA Awards 2008: Finalist - Video Sharing
Pixel Awards 2008: Nominee, Experimental
w3 Awards 2007: Silver Award
How Interactive Awards 2007: Merit
Communication Arts Interactive Annual 2007
Fancast
Web Visionary Awards 2008: Video/Motion
Pixel Awards 2008: Nominee, TV
TheApt.com
w3 Awards 2007: Silver Award
How Interactive Awards 2007: Merit
Pixel Awards 2007: Nominee
49th San Francisco International Film Festival
Webby Awards 2007: Official Honoree
Selected projects
2008
FrankFirst
Next-generation application for a major US mobile service provider and set-top box interaction models for a European cable TV provider. Details available in person.
interaction
2008
New York Times Digital
Unifying the newspaper subscriptions and online membership account areas.
interaction
2008
GOOD Magazine
An analysis of GOOD Magazine’s existing brand and ideas for future brand development.
brand audit
2008
CNN ImageSource
Raising CNN video sourcing site’s quality of interaction and user experience to exceed its competitors.
research and interaction
2007
TED Conferences
Democratization of the TED brand from an elite conference to a open and accessible source for ideas and inspirational content.
concept and interaction
2006
Fancast
A site that delivers premium video content and new ways to connect information about media and entertainment.
concept and interaction
2006
Plantronics
A project to understand the needs of and uses for a handset base screen interface.
research and concept
2005
EMC Software
Detailed interaction design problems in conceiving the next generation address book application.
strategy and interaction
2005
PassTime: Thesis Project
An investigation of the airport experience in an attempt to shift the prevailing emotional state from stress and anxiety back to anticipation and excitement.
service design
2005
Mali: A Case Study
A visual narrative depicting the importance of energy to achieving the United Nations’ Millenium Development Goals through a project case study in Mali.
visual storytelling
2004
Whole Foods
A look at new service innovations for an already innovative natural foods grocery.
service design
2004
snapsure
An exploration of interaction possibilities of camera phones for elders.
product concept
2004
SeeNote
A hardware-software integration solution created in collaboration with Microsoft’s mobile computing group.
product concept
2003
Clinique US
A rearchitecting and redesign of the existing e-commerce website, including checkout process and product database structure.
information architecture