Overview

GOOD Magazine has established its brand as a beautifully designed and compelling magazine “for people who give a damn.” As the business progresses, it is shifting from being simply a magazine to a growing social community and media-based organization. As more people come in contact with GOOD’s brand, there will be increasing motivation to define its brand vision and deliver its rich content and mission consistently through other media.

This brand audit entailed an analysis of the interactions with GOOD through existing materials and artifacts. The findings and implications fed directly into short term fixes and long term brand concepts which GOOD will use to inform and develop its brand strategy.