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Our next step was to present our concept sketches to a focus group made up of our target audience. We put together a focus group made up of a class from the Academy of Lifelong Learning, a place where senior citizens can take classes on the CMU campus. We showed them our ideas and asked them if they thought they were realistic situations, if they could see themselves in the scenarios. We wanted to learn if the needs that we’d perceived from our user research were valid.
Focus Group Characteristics
- 9 elders
- 5 out of 6 (only 6 surveyed after focus group) own cameras, all 35mm
- All 6 own cell phones
Findings
- Liked How to Sharing best because they respond better to both audio and visual instructional cues.
- Walkie-talkie seen as a "marvelous idea."
- Felt that promoting community in Community Experts Network was an important goal, but not sure the camera phone scenario worked to do that.
- Found Help Me Remember to have many useful applications.
- Networked Social Activities also seen to promote community, but seemed too futuristic and couldn’t grasp the concept fully.
- Live Connection was considered a great idea, but too similar to video.
Implications: Primary Needs
Based on our focus group findings, we boiled down the needs that we wanted to address with our product to four:
- Memory Aid
- Sharing Expertise
- Visual Instructions
- Image-based Communications
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