Phi-Hong D Ha

email: ha@pdh3.com
phone: 917.446.5596

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EXPERTISE

OVERVIEW

Analytical Thinking
Conceptual Thinking
Experience Design
Information Design
Interaction Design
Service Design
User Research

METHODS

Brainstorming
Conceptual Models
Contextual Inquiry
Participatory Design
Personas & Scenarios
Prototypes
Site Maps
Storyboarding
Task Flows & Analysis
Usability Testing
User Research
Wireframes

PARTIAL CLIENT LIST

Bechtel Corporation
Clinique
Comcast
Cooper-Hewitt National Design Museum
Department of Homeland Security
EMC Corporation
Plantronics
The Princeton Review
Scholastic
Sony
TED Conferences

SKILLS

AfterEffects
Dreamweaver
Flash
HTML
Illustrator
InDesign
Microsoft Office
Microsoft Project
OmniGraffle
Photoshop
Quark Xpress
Visio

• A curious and analytical mind, with a human-centered approach.
• Experience leading multidisciplinary project teams and managing projects from strategy to spec.
• Excellent written and communication skills.
• Proficient in a variety of ethnographic research methods and analysis tools, including field observation, contextual inquiry, interviews, experience mapping, diagrams, and prototype testing.
• Fluent in graphics, word processing and presentation programs, including Adobe CS3, Microsoft Office, Visio and Omnigraffle.

EXPERIENCE

Senior User Experience Designer
Method. New York, NY.
September 2005 – present
Lead user experience discipline in New York office. Speak for UX practice in business development through proposal writing, meetings with prospective clients, and conference and local industry attendance.Promote UX standards and practices for NY team. Create process/staffing plans for project proposals. Lead UX work through a project, including directing additional members of UX project team, defining conceptual strategies, communicating and evangelizing strategy to client and project teams, and ensuring quality and adherence to project goals and requirements.

Information Designer
Agnew Moyer Smith. Pittsburgh, Pa.
Summer 2004

Information Architect
Freelance. New York, NY.
June 2001 – August 2003
Managed large online initiatives. Defined information structure for websites, intranets, and online tools. Distilled user needs and business goals into site strategies. Fostered collaboration and tight communication with clients and internal team to ensure alignment on goals, strategies and expectations. Presentation of project deliverables to client teams.

Lead User Interface Architect
Concrete Media. New York, NY.
August 2000 – May 2001
Developed user profiles, site strategy, page structure and navigational models. Produced site maps, wireframes, clickable prototypes, and task flows. Documented user experiences and validated results through formal and informal usability testing. Wrote detailed user interface specifications.

Information Architect/ Senior Producer
Indulge.com. New York, NY.
February 1999 – August 2000
Established information architecture discipline at indulge.com. Contributed to business strategies and site direction. Managed new features through major phases of creative and technical development. Led editors, designers and developers in execution of projects. Specified functionality and requirements for all pages of site. Created design and development process guidelines and company-wide user experience standards.

Marketing Associate/ Producer
Mybasics.com. New York, NY.
November 1998 – June 2000
Joined as first employee of the e-commerce startup. Created and executed marketing opportunities. Coordinated with outsourced design and technology firms. Initiated quality assurance effort. Ensured consistency of brand for all designed materials. Managed production artists and copywriters.

EDUCATION

Carnegie Mellon University. Pittsburgh, Pa.
Masters of Design, May 2005
Program: Interaction Design

Central Saint Martins. London, UK.
School of Visual Arts. New York, NY.
Summer 1998
Design courses for Professional Development

Cornell University. Ithaca, NY.
Bachelor of Arts, May 1997
Major: Economics
Graduated with honors: Distinction in All Subjects. Dean’s List, Golden Key National Honor Society.